Cookie Policy

Last updated: 13 January 2026

This Cookie Policy explains how Ardent.pet (“Ardent”, “we”, “us”) uses cookies and similar technologies on our website and app (together, the “Services”). It should be read alongside our Privacy Policy, which explains how we use personal data.

What are cookies?

Cookies are small text files stored on your device when you visit a website or use an online service. They are widely used to make sites work, improve security, remember your preferences, and help site owners understand how their services are used.

We may also use similar technologies such as local storage, SDK identifiers, pixels, and server-side logs (“similar technologies”). In this policy, we refer to all of these as “cookies” for simplicity.

How we use cookies

We use cookies to:

Run the Services and provide core features (such as signing in and maintaining your session)
Protect the Services and our users (security measures and fraud/abuse prevention)
Remember sign-in preferences (where you choose options such as “remember me”)
Measure and understand how the Services are used so we can improve them (aggregated product analytics)
Support essential third-party services we use to operate the Services (for example, security/performance, payments where applicable, and error monitoring)

Types of cookies we use

Strictly necessary cookies (always on)

These cookies are required for the Services to function and to keep them secure. Under UK/EU data protection law and the UK Privacy and Electronic Communications Regulations (PECR), strictly necessary cookies do not require your consent. If you block these cookies, parts of the Services may not work.

Examples of strictly necessary first-party cookies that may be set include:

_ardent_session — helps keep you signed in during your session and supports core functionality
_ardent_remember_me — helps remember your sign-in on trusted devices if you choose “remember me”

We may also use strictly necessary cookies and similar identifiers for security, load balancing, and performance.

Analytics cookies (optional)

We use analytics to understand, in aggregate, how the Services are used (for example, which features are used most, performance trends, or how users navigate through key flows). This helps us improve the Services.

Analytics cookies and similar identifiers may be subject to consent under PECR. Whether they are set may depend on how our cookie banner and preference controls are configured. Where consent is required, we will only set analytics cookies after you have made the relevant choice.

We do not use advertising cookies and do not use cookies for behavioural advertising.

Third-party cookies and providers

Some third parties we use to operate the Services may set cookies or use similar technologies. Their use of cookies may involve processing personal data (such as device identifiers, IP address, or event data). Details are described in our Privacy Policy and, where applicable, in the third parties’ own privacy/cookie documentation.

Third-party providers that may set cookies or similar identifiers include:

Cloudflare — security and performance services
Mixpanel — product analytics to help us understand usage patterns and improve the Services
Stripe (where applicable) — payments and payment fraud prevention; cookies or similar technologies may be used during checkout and related payment flows
Sentry — error monitoring and diagnostics to help us detect and fix issues

We do not control third-party cookies directly. Where consent is required, we aim to manage optional cookies through our consent controls; however, some third-party technologies may also be controlled via your browser or device settings.

Managing cookies

You can manage cookies in several ways:

Cookie preferences (if available): If we display a cookie banner or settings panel, you can use it to accept or reject optional cookies (such as analytics) and to change your choices later.
Browser settings: Most browsers allow you to block or delete cookies. You can typically see and delete cookies stored on your device, block third-party cookies, block cookies from specific sites, or block all cookies.

If you block strictly necessary cookies, the Services may not function properly (for example, you may not be able to sign in or stay signed in). If you block analytics cookies, we will have less information to help improve the Services.

Some analytics and app technologies may rely on similar identifiers (such as device or SDK identifiers). Your device settings may allow you to limit these (for example, limiting app tracking or resetting identifiers), depending on your platform.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or how we operate the Services. When we update it, we will revise the “Last updated” date at the top of this page.

Contact

If you have questions about this Cookie Policy or our use of cookies, contact us at privacy@ardent.pet.